you don’t need an agency
We didn’t say it. They did.
Agencies will have to evolve to become flexible, agile business partners that are built around their client’s exact needs. Agency teams will have to think of themselves as partners who tailor their skillset to fit around their client needs. They will have to become embedded extension of their clients in-house teams.
In this new model transparency, collaboration and flexibility will be vital to creating long-term meaningful value. Value that will translate into long-term relationships and vested interests in the success of their clients businesses.
Takeaway… find a partner not an agency.